The Get Reel Foundation presents

“The most successful program of its kind ever held at Lincoln Center Institute”.

Scott Noppe-Brandon, former Lincoln Center Institute Executive Director

Get Reel 2013!

About Get Reel

The Professionals

The Video Awards

Student Entry Form

Parent / Guardian Waiver

Make a Donation!

Welcome to Get Reel With Your Dreams 2013!

 

I'm proud to say that with your support we've managed to achieve quite a lot in the last five years!

 

Since the launch of 'Get Reel' in New York City in 2008, we've managed to introduce over 2000 inner city high school students to leading professionals in television and film, allowing them one-on-one access via in-depth workshops held at Lincoln Center.  By way of our Annual Get Reel Video Awards, we've granted $110,000 in scholarships to date and plan to award an additional $25,000 this year!  Get Reel has also expanded its reach. Starting with only fives schools we are now allowing qualified students from any participating public school in New York, New Jersey and Connecticut - giving us even more opportunity to expose them - teach them - challenge them - and dare them to dream! These are major accomplishments that could never been done without your support!

 

BREAKING NEWS! I'm proud to say that the rousing success of Get Reel has helped foster another dream that I hold near and dear to my heart; the creation of ‘The Get Reel Foundation, Inc.’ - a fully tax-deductible 501(c)(3) created with the sole intent of giving back to the community at large! It's mission is to be a force for change.  It will continue to make a positive difference in the lives of our youth and inspire them to achieve their greatest potential, but it has even more to do! The Get Reel Foundation plans to expand its reach to women later this year in order to inspire, encourage and empower them to directly impact their world around them. Another tall order - but one that The Get Reel Foundation is poised to help address!

 

Of course none of this would have been possible without the tireless help and support of friends and partners like you, so if I may I, would like to offer a few very special thanks...

 

First and foremost - I'd like to thank the Students of the New York Tri-State area! Without your undying energy, interest, intellect and creativity, Get Reel would simply not exist! Your interest alone has been the single most important factor in the program's success! Year after year, I and many others find ourselves awe inspired by you, your stories and your works! You are appreciated. You are respected. Please know that I will always try to support you. I will always dare you to dream! I thank Disney and WABC-TV, who have sponsored Get Reel since it's inception.  Disney has not only underwritten the program itself, but has also provided generous scholarships every year. With Disney support we have helped to change lives for the better! That's a beautiful thing! WABC-TV has generously given on-air and website time to Get Reel - invaluable sources of support from the number one local news channel in the nation! A special nod to Lincoln Center Institute! LCI has not only given organizational and logistical support to Get Reel, but has also served as the program's home from day one - providing first rate accommodations for both the venue and workshops. Could anyone imagine Get Reel being held anywhere else in the world besides the Arts Center of the World?!?!  Big props to New York Women in Film and Television. NYWIFT is a fervent advocate for women in the industry. They have been supportive of Get Reel from day one.  Women helping women! Thank you so much guys!  Many thanks to Mayor Bloomberg and the NYC Department of Education.  Mayor Bloomberg not only made a generous donation to the program in its freshman year (when it was dubbed “a mere pilot program)”, but acknowledged its success years later by issuing an official New York City Proclamation, declaring March 13, Get Reel With Your Dreams Day! (That was very cool!)  A heartfelt thank you Mr. Mayor and a special note to every NYC Schools Chancellor who has supported the program over the years:  Joel Klein, Cathie Black and Dennis Walcott; each of whom have given generously of themselves in support of the students. I thank you all very kindly.

 

And last but not least, THANK YOU for your interest and support! The Get Reel Foundation is looking forward to the road ahead.

 

STUDENTS - PLEASE BE SURE TO REGISTER ON TIME! HOPE TO SEE YOU AT LINCOLN CENTER ON MAY 4TH!

 

 

 

 

Sade Baderinwa, WABC-TV

Founder, The Get Reel Foundation

 

click photos

The Get Reel Video Awards 2013

 

 

 

Want a chance to earn scholarship money or how about the opportunity to get your work aired in New York City Cabs?  Then create a Public Service Announcement (PSA) on any topic that inspires your community to make a change. It must be tasteful and appropriate for all ages. Each entrant must produce, write, shoot and edit his or her own (:30) second public service announcement. Students may participate either individually or in teams. Remember the more on your team the more you have to divide the scholarship money.

 

So make us laugh! Makes us cry! Inform or inspire us! Whatever you do  - be original and show your creativity.  Most importantly - have fun and enjoy the process! You could walk away a winner!

 

 

How to submit your video:

 

Two (2) copies of your PSA must be submitted on two separate DVD's. Each DVD  should be clearly labeled with your name, phone number, email address, name of school, and PSA title. 

 

Each 30 second PSA must also contain a (5) second slate in the beginning stating the Title of the PSA, student(s) name(s) and school name. along with a 3 second countdown.

 

Mail a copy of your Student Entry Form and Parent/Guardian Waiver along with both of your DVD's in one (1) package to:

 

WABC-TV

Sade Baderinwa

Get Reel With Your Dreams: 2013 Reel Video Awards!

7 Lincoln Square

New York, NY 10023

 

Deadline for submissions:

All videos must be received by June 17th

Winners Announced at the Get Reel Video Awards on June 21st

 

 

 

 

 

 

 

Judging/Prizes:

 

 

A panel of industry professionals will select three Get Reel Video Award finalists.

 

- The Grand Prize Winner will receive a total of $12,000 scholarship

- The Second Place Winner will receive total of $8,000 scholarship

- The Third Place Winner will receive a total of $5,000 scholarship

 

 

10 Tips for making a PSA

 

 

Be passionate. Have passion for your topic. It is hard to come up with great ideas for something unless you’re excited and knowledgeable about the subject. Push a point of view you agree with personally and put your personality into the entire project. Say bicycling is your thing. Maybe you’re tired of feeling crowded by all the cars on the road and you want to tell drivers to be aware of bike riders. Speak your mind! Hobbies can spark great PSA projects — with some research, creativity and personal passion, you can send a convincing message out to the public.

 

Define your audience. Who are you hoping to reach with your message? You want to make sure the language, tone and approach are right for the audience. Is this PSA geared toward your peers? If so, then you already know a lot about how to speak to them, what they like and don’t like, and even a few tricks to get their attention. But if you want adults to pay attention, , you should think carefully about the most appropriate way to present it. You want your message to be taken seriously (right?), so think about the audience and tailor your script accordingly.

 

State the facts. When you’re telling a story, you know to include who, what, where, when, why—the key facts your audience needs to know about your topic. When drafting the script for your PSA, it’s the same idea. Begin with the basic facts and be concise. Challenge yourself to use as few words as possible to describe the issue.

 

Be clear. Think about a clear, simple message. It can be a real challenge to say a lot in just a few words. In fact, a thirty-second TV commercial, or “spot,” typically contains just 60-75 words at the very most!

 

Be creative. You care about your topic and have stated the facts as clearly and concisely as you can. Now it’s time to turn a fact sheet into a compelling story. Try your hand at being clever and creative, when writing the script. Be original; use your imagination to come up with something catchy yet unique. The best PSAs pack a punch with a memorable message like the well known campaign slogans above.

 

Include a call to action. Whatever your message, it is very important to have a call to action. Decide exactly what you want your audience to do: Do you want them to stop smoking? Drive safely? Learn to swim? Close by giving the audience a website to visit for more information.

 

Be on time. Follow a standard format for a TV commercial and time your PSA to be exactly thirty or sixty seconds in length. To get air play, your PSA must conform to broadcast standards. If your PSA is Internet bound, you have more flexibility, but keep in mind that focusing your message to thirty seconds will keep it punchy and memorable.

 

Plan it out. After writing the script, create a story board to plan how the PSA will come together visually. A story board is simply a drawing (rough is ok!) of what each shot will look like in the finished PSA. In a big production, the story board illustrates the exact shots to go along with the lines of the script. The director uses the story board to help plot out the timing and get organized before shooting.

 

Be thrifty. In the TV industry there is a term for a PSA or commercial that is inexpensive and easy to produce. It is called a “slide/announcer spot.” Watch a few TV commercials and notice if there are moving images or simply still images going along with the voice over (the announcer reading the script). Often a PSA will show only still images while the words are read with effect. If you want to include actors in your PSA, reach out to your friends or the school theater department for acting talent. You’ll find that working with people who are used to being in front of a camera will save time and make a better finished product.

 

Try it out. Share your PSA at various stages with members of your intended audience. At script stage, ask if the message makes sense. If it’s meant to be funny, do they get the joke? Just as important, do they know what you’re asking them to do? When you have the script matched with the visuals, share it again. This time, see if the tone or meaning has changed. Do they like it? Do they find it upsetting? (maybe that is the intended response). It’s important to test or “focus group” your idea so that when a bigger audience sees it, you’ll have a general sense of how it will be received.

 

 

 

Student Entry Form

 

This document must be completed in its entirety and returned with the student's  PSA entry for consideration in the Get Reel Video Awards 2013 PSA Contest. Entries are due by Monday June 17, 2013. All entries must be received at WABC- TV by Monday, June 17, 2013.

 

This entry form must be completed by each student in each group and must be signed by each student’s parent or guardian, or the student/team will be disqualified.

 

Mail all entry forms and waivers, along with two copies of your script and two DVD’s of your video to:

 

 

WABC-TV

Sade Baderinwa

Get Reel With Your Dreams: 2013 Get Reel Video Awards!

7 Lincoln Square

New York, NY 10023

 

 

Title of PSA: ________________________________________________________________________________________

 

School: ____________________________________________________________________________________________

 

Contest Message / Focus: _______________________________________________________________________________

 

Name: ____________________________________________________________________________________________

 

Grade: ___________________________

 

Address: ___________________________________________________________________________________________

 

Email address: _______________________________________________________________________________________

 

Telephone: ________________________

 

I certify that the above information has been filled out accurately and to the best of my knowledge. I understand that by submitting this entry into the 2013 Reel Video Awards PSA contest, I am giving, The Get Reel Foundation, the right to release my video. I understand that once submitted, my video immediately becomes the sole property of The Get Reel Foundation. I also understand that the submitted entry packet will not be returned. I certify that my team and I completed the major tasks of writing, recording and producing the commercial submitted for competition.

 

 

Student Signature: ___________________________________________________________ Date: _____________________

 

This document must be completed in its entirety and returned with your PSA entry for consideration in the Get Reel Video Awards PSA Contest. Entries are due by Monday June 17, 2013.

 

 

Parent / Guardian Waiver

 

This document must be completed in its entirety and returned with the student's PSA entry for consideration in the Get Reel Video Awards 2013 PSA Contest. Entries are due by Monday June 17, 2013. All entries must be received at WABC- TV by Monday, June 17, 2013.

 

This waiver must be completed by each student in each group and must be signed by each student’s parent or guardian, or the student/team will be disqualified.

 

Mail all waivers and entry forms, along with two copies of your script and two DVD’s of your video to:

 

 

WABC-TV

Sade Baderinwa

Get Reel With Your Dreams: 2013 Get Reel Video Awards!

7 Lincoln Square

New York, NY 10023

 

 

Parents and/or legal guardians, please read this waiver/consent form and the enclosed contest rules carefully. If you wish to give consent, please complete and sign this form, and have your child include it in his/her entry packet for the 2013 Reel Video Awards PSA contest. Please note that submissions that are not accompanied by properly signed and completed waiver and any other necessary information or materials will not be accepted by Get Reel With Your Dreams.

 

 

I,________________________________________________, am the lawful custodial and/or non-custodial parent/legal guardian

 

of _______________________________________________, who attends (Name of School) __________________________.

 

My child has my consent and permission to:

 

Enter and participate in the 2013 Reel Video Awards PSA contest created by The Get Reel Foundation. Allow the child’s likeness, name, age, grade level and school to be displayed along with their video. Participate in any media or promotional events, including any possible winner ceremonies, media interviews and publicity events related to the contest.

 

Privacy Disclaimer: Any personal information collected during the course of the 2013 Reel Video Awards PSA contest, created by Get Reel With Your Dreams, will only be used for administering this competition, or as otherwise set out in the enclosed contest rules.

 

I understand that upon submission, my child’s entry packet and video becomes the sole property of Get Reel With Your Dreams, and no submitted entry packets will be returned.

 

Parent/Guardian Signature: ____________________________________________________  Date: _____________________

 

I agree that my entry gives permission to use my name, likeness, and entry for advertising, promotion, and/or other purposes without further notice or compensation to me, except where prohibited by law. The Get Reel Foundation, Get Reel With Your Dreams and Get Reel Video Awards PSA Contest reserve all rights—including the right to edit, publish, use, modify, or dispose of any entry, online, in print, film, television, or in any other media for advertising, promotional and/or other purposes — without compensation or notification to me, except as prohibited by law.

 

I agree to release, indemnify, and hold harmless The Get Reel Foundation, Get Reel With Your Dreams, and Get Reel Video Awards PSA Contest and all others associated with the development and promotion of the contest, and the employees and affiliates of the parties mentioned above, from any and all damages, claims, causes of action and costs, resulting from or in connection with my participation in the contest or acceptance or use of any award; the use of the materials in any manner by The Get Reel Foundation, Get Reel With Your Dreams, and Get Reel Video Awards PSA Contest and/or cj Advertising; and my negligent acts or omissions or willful misconduct in connection with The Get Reel Foundation, Get Reel With Your Dreams and Reel Video Awards PSA Contest. I understand that I will not be allowed to participate in the contest without completing and signing this release and submitting it with any other necessary and required information and/or forms. All participants have knowingly agreed to appear in my entry. I agree to return any scholarship award that may be awarded to me to Get Reel With Your Dreams if any statement I have made in this release is untrue or false.

 

I UNDERSTAND THAT THIS IS AN IMPORTANT LEGAL DOCUMENT. I HAVE READ ALL THE RULES AND REGULATIONS, AND I UNDERSTAND ITS CONTENTS.

 

Student Name (Print): __________________________________________________________________________________

 

Student Signature: ___________________________________________________________  Date: ____________________

 

Student Address: _____________________________________________________________________________________

 

_________________________________________________________________________________________________

 

Student School: ______________________________________________________________________________________

 

Parent or Guardian Name (Print): __________________________________________________________________________

 

Parent/Guardian Signature: ______________________________ ______________________  Date: ____________________

 

 

Please help us help students by making a donation!

 

The Get Reel Foundation, Inc. is a registered 501(3)(c) non-profit organization. All donations are tax deductible to the full extent allowed by the law. All amounts are welcome.

Under Construction! Please check back soon!

© 2013 The Get Reel Foundation, Inc, a 501 (c) (3) All Rights Reserved.

Expose them.  Teach them.  Challenge them.  Dare them to dream!